This is a photographic investigation into the battle waged in the streets of Mexico between visual cultures: Mexican vernacular imagery versus the marks of U.S. and global consumerism. Martín Parr’s photographs in Mexico are typically comic and direct, balancing affection and rudeness toward their subjects. As an essay, the work offers a critique of globalization, although the images make it clear that the author was captivated by the visual pollution it produces. In short, this is a new satirical essay on consumer culture by this photography scholar, who has published more than 30 books.